Destination of feelings.

किसी के पैर से जूते न उतरे, किसी ने उम्र भर चप्पल न पहनी l - Nitin Pratap Singh

In today’s time, geopolitical instability and nasty wars have fueled market volatility and inflation. Household incomes are failing to keep pace with the modern appetite for consumption. Expenses of middle-class in general and working class particularly are high. Direction of ‘decision line’ of consumption has been changed from the economic rationality to emotional survival in social mileu.                 Representative Image: AI Culture of consumerism and social capillarity “Actual utility of a product is lost in the crowded streets of tier 1 city of consumerism.” Economic management of common men & women is consistently deteriorating due to internal factors such as affinity with unmet tangible needs and pursuit of material objects and external factors like possession of goods as trend of status symbol, emotionally magnetic market , more rise in real inflation as compared to pay hike etc. Culture of consumerism has become a part ...